B2BC: Business-to-Business Consumer

The business-to-business consumer market describes the 1.88m self employed and freelance workeer whose are typically hard to reach from a marketing/sales perspective.

 

They may be also be an individual working for a large multinational organisation, an individual with purchasing influence within a department or they may be a small to medium business owner / development manager that makes purchasing decisions on a regular basis.  By offering this hard to reach consumer demographic the products and services they currently purchase or desire to find out more about in a location most convenient to them i.e. where they go to lunch, where they have informal meetings, on their commuter routes or close their offices is an exciting prospect for any marketer targeting this market. BrandHub has built working relationships with landlords that own potential locations and is why we can now offer b2bc specific locations to the market.

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