Needing a prime London location in which to create the Brylcreem pop up barbershop, BrandHub sourced and managed an empty shop unit for our Client NJLive on Long Acre, Covent Garden. With massive press attention surrounded the event, launched by cricketer and Brylcreem boy, Kevin Pietersen, the barbershop was a great example of the effectiveness of experiential activity particularly when launching new products.
' Wanted to say thank you for your help with Brylcreem, the space you found was superb! The client is very happy. Also wanted to say thanks for your liaison with the council, and getting them to allow us to cut hair at such short notice.'
Neesh Doobay, NJLive