The plan was to promote and give away free and discounted holidays, theatre tickets, restaurant booking and luxury spa treatments etc for two days and therefore putting some smiles back on people's faces. Press-wise - Lastminute.com promoted this extensively leading up to the unveiling day in daily papers, radio, local news etc so there was a PR strong driver to the space and surrounding shopping area.
Click on the lastminute.com link above to see the quality of the fit out and how the location fulfilled the clients specific needs. See Push Productions Website for information on their work.