Ocado is the first supermarket in the UK to launch a “virtual store” and hopes its “Window Shopping” pop-up will get people exited about using its mobile app on the move
BrandHub facilitated the use of a prime retail unit within top shopping centre; One New Change at St Pauls. The purpose was to demonstrate and promote Ocado's smart phone App that allows customers to scan barcodes on the shop window for products they wish to be delivered to their homes. The activity was the 1st of its kind in the UK and was at the centre for a week.The innovative pop up was then recreated in Bristol in November.
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